2022 Collections UI Design
Client Project｜E-commerce Interface Design
Project Overview
This project was part of a seasonal update for an e-commerce brand’s homepage and campaign landing pages. The goal was to refresh the brand's digital touchpoints and improve product visibility and promotional clarity.
The visual direction was guided by minimalism, structured grids, and high readability—helping users focus on products while still maintaining a cohesive brand tone.
My Role
I was responsible for UI layout design, visual hierarchy planning, and the adaptation of design assets across multiple device sizes (desktop, tablet, mobile). I also worked closely with the marketing team to align visual emphasis with campaign priorities.
Design Focus
Modular grid layout to support seasonal visual changes with consistency
Typographic contrast for clearer hierarchy between campaign headlines, prices, and descriptions
Flexible hero area for banner rotation and cross-brand promotions
Neutral color palette to highlight product photography without visual interference
Outcome
The updated design increased campaign click-through rates by creating clearer entry points and simplifying the shopping flow. The structure also allowed the brand team to adapt visual assets faster across campaigns.
・ UI design ・ ecommerce ・ web design ・ user interface ・ responsive design ・ visual design ・
・ digital product ・ graphic design ・ design system ・ Taiwan ・
