2024《自然律》美好金融月曆
2024 Natural Laws — Good Finance Monthly Calendar
入圍 2024 Golden Pin Design Award｜傳達設計類
Nominated for the 2024 Golden Pin Design Award Communication Design Category
Nominated for the 2024 Golden Pin Design Award Communication Design Category
本掛曆以「四季變化 × 財務規劃」為主題，運用大自然定律隱喻人生財務週期，引導使用者在不同階段做出合適的理財決策。
This calendar explores the theme of “seasonal cycles × financial planning.”
Inspired by natural laws, it visualizes the rhythm of personal finance across different life stages, encouraging users to make thoughtful financial decisions along the way.
Inspired by natural laws, it visualizes the rhythm of personal finance across different life stages, encouraging users to make thoughtful financial decisions along the way.
設計概念
插畫視覺以潮汐、森林、太陽運行等自然現象隱喻財務狀態，呈現四季風格的插畫色彩。
每月搭配簡明的理財建議，幫助使用者建立財務思維。而為了讓整體設計更貼近金融品牌的專業形象，文字設計採用穩重的襯線字體，傳遞「理性、信任」的品牌感受。
月曆排版則刻意簡潔、清楚，資訊區塊整齊對齊、留白適中，閱讀起來更舒適。整體版面也特別調整插畫與文案的比例，讓視覺與內容互相襯托、不搶焦點。
月曆排版則刻意簡潔、清楚，資訊區塊整齊對齊、留白適中，閱讀起來更舒適。整體版面也特別調整插畫與文案的比例，讓視覺與內容互相襯托、不搶焦點。
Design Concept
The illustrations use elements from nature—such as tides, forests, and the sun’s movement—as metaphors for different financial states, paired with seasonal color palettes throughout the year.
Each month includes concise financial advice to help users build better money habits.
Each month includes concise financial advice to help users build better money habits.
To reflect the calm professionalism of a financial brand, I selected a classic serif typeface that conveys logic and trust. The layout was intentionally designed to be clean and clear, with well-aligned content blocks and generous white space for a more comfortable reading experience.
Visuals and copy were carefully balanced, ensuring that illustration and information support each other without competing for attention.
Visuals and copy were carefully balanced, ensuring that illustration and information support each other without competing for attention.
設計成果
結合插畫與金融知識，讓財務管理變得更直覺、更易懂。作為企業禮品，兼具實用性與教育價值，也有效強化品牌形象。
Impact
By combining visual storytelling with practical financial insights, this calendar makes money management more intuitive and accessible.As a corporate gift, it offers both utility and educational value—enhancing brand image while supporting everyday financial awareness.
Impact
By combining visual storytelling with practical financial insights, this calendar makes money management more intuitive and accessible.As a corporate gift, it offers both utility and educational value—enhancing brand image while supporting everyday financial awareness.
・calendar design・publication design・editorial design・graphic design・illustration・visual identity・
・serif typography・financial literacy・award-winning・Taiwan・
Client｜美好金融 Good Finance
illustrations｜seedesign
illustrations｜seedesign
Graphic Design｜Nata
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